By Marina Gorey Org Builder, People Ops Strategist, High-Performance Culture Architect

Org Design is a Strategic Lever

A field guide to organisational scaling: benchmarks and principles for different growth stages.

A right-sized, resilient org:

What scaling can look like…

GROWTH MENTAL MODEL

Note: Directionally accurate. Actuals will vary. Conversation starter for scaling expectations:

HEADCOUNT	STAGE	AGE	REVENUE
0-10	Pre Seed	0	0
0-30	Seed	1-2	3
30-80	Series A	2-3	12
80-120	Series B	4-6	36
150 - 200	Series C	6 - 8	50
200 - 250	Series D	8-10	50

Complexity: Comes from more time/more people/more money

<aside> 👉🏻

People don’t become more complex, you just have more of them.

What changes is how you meet their needs at scale.

</aside>

From ad hoc chats at 9pm in the officer to structured all-hands and codified culture
From founder intuition to scalable systems that work without you
From learning on the job to expert training and shared frameworks
From endless, meandering meetings to crisp, agenda-led sessions (and better ways to connect)